Translation and marketing go hand in hand in our consumption society.
All the efforts of marketing teams can be ruined by an inadequate translation of their campaign, resulting in a financial disaster.
To maximise the impact of your campaigns and communications, you must adapt of your commercial message to the target market and take into account the sociocultural context. The first step is to fully understand the message in the source language, followed by the correct, attractive and convincing choice of content in the target language. That means that the translator cannot afford not to perform a thorough linguistic analysis of the meaningful structure presented before him. After all, the detail of his analysis is directly related to the quality of his translation and the success of the commercial campaign.
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